Mission, Vision, and Values


Children are at the heart of everything we do. Our mission is to create a unique online store where busy parents can buy high-quality, stylish, and affordable clothes for their children online without having to leave the fireside comfort of their homes.


To be the most customer-centric kids fashion company, where parents can easily find and discover anything they might want to buy for kids online.

SUNJIMISE's Core Values

  • Grow Customers' Satisfaction

  • Inspire Happiness and Positivity

  • Build Long-term Relationships with Our Customers

  • Be Adventurous, Creative, and Open-minded.

  • Pursue Team Growth and Keep Learning