About Us

Established in 2019, SUNJIMISE started as a Singapore-based online shop dedicated to fashionable, high-quality clothes and accessories for babies, children, and now, women. Our collections have grown to offer a thoughtfully curated range for the entire family, blending style and durability to fit every lifestyle.

With trusted partnerships across prestigious manufacturers, we’ve earned the loyalty of over 200,000 parents in Singapore and 350,000 shoppers worldwide. Parents trust us to provide kids' fashion that balances playfulness and sophistication, merging American, European, and Asian influences in vibrant, joyful designs. From dresses and sportswear to outerwear, each piece is crafted with special details like embroidery, pin-tucking, and smocking, making every item a memorable part of childhood. Our quality fabrics—from cottons to wools—ensure comfort through all the active moments and special occasions.

As we expand to include women's clothing and accessories, we’re bringing the same dedication to quality and style. Our women's collection features timeless essentials and contemporary pieces, designed for both elegance and everyday ease.

SUNJIMISE was founded by a team of parents, designers, and entrepreneurs who understand that fashion should be as comfortable and affordable as it is stylish. We’ve created a shopping experience where families can find clothing they love—whether for little ones growing up too fast or for moms looking for stylish, quality pieces. Thank you for being part of the SUNJIMISE family. We’re excited to keep bringing you fashion that feels like home.

SUNJIMISE's Mission

Families are at the heart of everything we do. Our mission is to create a unique online marketplace where busy parents and women alike can find high-quality, stylish, and comfortable clothing for themselves and their loved ones—right from the comfort of home.

SUNJIMISE's Vision

To be the most customer-centric fashion company, trusted by families and individuals alike, where everyone can easily find and discover quality, stylish apparel for both kids and women online.

SUNJIMISE's Core Values

  • Grow Customer Satisfaction: We strive to exceed customer expectations in every way.
  • Inspire Happiness and Positivity: Our collections aim to bring joy and confidence to every wardrobe.
  • Build Long-term Relationships with Our Customers: We’re dedicated to fostering a loyal community.
  • Be Adventurous, Creative, and Open-minded: We embrace new ideas and styles, expanding our offerings to meet evolving customer needs.
  • Pursue Team Growth and Keep Learning: We are committed to continuous improvement and growth, both as individuals and as a team.