About Us

Launched in 2019, SUNJIMISE is a Singapore-based Kids Fashion Online Shop offering a wide range of luxury and premium babies and children’s clothes and accessories! Cooperating with seven prestigious kids fashion manufacturers, parents can find all sorts of kids' fashion wear in our online shop! If you are wondering where to buy children’s clothes online, it is a wise decision to trust the brand that more than 45,000 parents trust in the world, SUNJIMISE!

Our designers expertly mix American tastes with a European sensibility for a fun, sophisticated line of dresses, sportswear and outerwear that's perfect for special occasions and every day. Lively prints bring our joyful color palette to life, while details such as pin tucking, embroidery, smocking, bows and foil accents add a special touch to classic silhouettes like A-line dresses, circle skirts, hoodies, barn jackets and overalls. Our high-quality cottons, wools and cashmeres offer comfort as well as durability through multiple wears. Our collections span sizes 6 months to 16 years for boys and girls.

Childhood is the most precious part of everyone's life, however, kids grow up in the blink of the eyes. We as parents are always doing our best to make our little boys and girls look more fashionable than ours and the past generations! This fueled our motivation to operate a shop where you can buy kids' clothes that aren’t just trendy but also comfy, durable, and high quality! As a team composed of parents who are entrepreneurs, kids’ fashion designers, and manufacturers, we decided to convert our enthusiasm, common experiences, and specialties into this web store.

We're dedicated to create a unique marketplace where busy parents can buy stylish, comfy and only the highest quality clothes for their children online without having to leave the fireside comfort of their homes! We hope all parents will love it as much as we do and enjoy a pleasant and cozy shopping experience we’re proud of!

SUNJIMISE's Mission

Children are at the heart of everything we do. Our mission is to create a unique marketplace where busy parents can buy high-quality, stylish, and comfy clothes for their children online without having to leave the fireside comfort of their homes.

SUNJIMISE's Vision

To be the most customer-centric kids fashion company, where parents can easily find and discover anything they might want to buy for kids online.

SUNJIMISE's Core Values

  • Grow Customers' Satisfaction
  • Inspire Happiness and Positivity
  • Build Long-term Relationships with Our Customers
  • Be Adventurous, Creative, and Open-minded.
  • Pursue Team Growth and Keep Learning